Double Your Sales In 6 Months
with the P13 Growth System
South Africa's #1 Conversion Optimisation Specialist gives entrepreneurs and owners of established businesses a proven framework and cutting-edge tools to stand out and scale — even if they lack confidence.
Entrepreneurs, let's get real
This journey? It’s not for the faint of heart. You’re battling load shedding, a volatile economy, and cutthroat competition. And on top of all that, your marketing probably isn’t working like it should.
You’re pouring your heart and soul into your business, but are you truly thriving, or just surviving? Are you building the business you dreamed of, or are you stuck in a relentless cycle of inconsistent sales, wasted ad spend, and overwhelming stress?
Here’s the brutal truth: You’re likely not just missing out on potential customers; you’re actively losing money, time, and momentum. And it’s probably happening without you even realising it.
- Every ineffective ad you run is money down the drain.
- Every outdated tactic is pushing customers straight to your competitors.
- Every lead that slips through your leaky website is a missed opportunity – and another step closer to stagnation.
- Every generic, undifferentiated message makes you invisible in a crowded market.
In a volatile economy, standing still is the same as moving backward. And right now, your marketing might be actively sabotaging your business.
I’ve seen it, I have been there. I know exactly how it feels. But here is the good news: there is a way out!
There is a better way…
What if you could finally have a clear roadmap, the exact tools you need, and the confidence to break through the noise, attract your ideal clients, and achieve predictable, sustainable revenue growth? What if you could stop the revenue rollercoaster and start building a business that thrives?
That’s exactly why I created the P13 MBA Programme.
Introducing the
P13 MBA
Your Blueprint for Predictable Growth Powered by the P13 Growth System
The P13 MBA isn’t just another online course; it’s a complete business transformation programme. It’s your blueprint for predictable growth, powered by the P13 Growth System.
Developed over 30+ years of working with South African and international businesses, the P13 MBA provides a step-by-step blueprint – the P13 Growth System – plus the practical tools, including optimised mini-websites (landing pages) and cutting-edge AI, to make it happen. This powerful system is exclusively available as part of the P13 MBA Programme.
Most marketing courses leave you with a pile of notes and a feeling of overwhelm. The P13 MBA is different. We’re obsessed with results, and that means focusing on the three things that actually make a difference: Implementation, Motivation, and Accountability. We don’t just give you the information; we provide the structure, the support, and the push you need to finally see real, measurable growth.
How the P13 Growth System Transforms Your Business
1. Philosophy (Attitude & Mindset)
We’ll help you shift your mindset from reactive to proactive. You’ll learn how to overcome imposter syndrome, limiting beliefs, embrace a growth-mindset, and develop the unshakable confidence you need to succeed, even when facing challenges like load shedding and economic uncertainty.
2. Profile (Your Brand & Authority)
Transform yourself into the recognised authority in your niche. We’ll help you craft a compelling personal and company brand that attracts your ideal customers/clients and clearly differentiates you from the competition.
3. Purpose (Your Business Vision)
4. Proposition (Your Irresistible Offer)
Learn how to craft a Value Proposition that attracts your ideal clients and converts them into paying customers. You’ll master the art of communicating your unique value and making your offer irresistible by answering the one question every prospect asks: “Why must I buy from you, rather than your competitors?“
5. Product (Your Packaging & Presentation)
6. Problem (Your Prospect's Pain Points)
7. Prospect (Your Ideal Client)
8. Pricing (Your Profit Strategy)
9. Platform (Your Marketing Channels)
10. Promotion (Your Compelling Message)
11. Performance (Your Key Metrics)
12. People (Your Relationships)
13. Plan (Your Roadmap to Success)
About Leon Lategan
Conversion Optimisation Specialist, Cialdini Certified Ethical Influence Practitioner, & Global Speaker
Leon isn’t your typical “marketing guru.” He’s a university dropout who failed his way to success. After spending four years (and his father’s money) on a business science degree he didn’t complete, Leon discovered his true passion: results. He then immersed himself in the world of marketing, learning through trial and error, and ultimately becoming South Africa’s #1 Conversion Optimisation Specialist.
With over 30 years of entrepreneurial experience, Leon isn’t a theorist, he’s a practitioner who has helped hundreds of businesses generate hundreds of millions in revenue.
- Trained and coached over 50,000 entrepreneurs, business owners, and professionals through live events and online platforms like the REAL Success Summit during COVID, with the likes of Deepak Chopra, Jack Cranfield, Les Brown, Daymond John, Dr Demartini and others
- Worked with millionaire dollar entrepreneurs in 21 cities worldwide, including Nairobi, Cairo, Amman, Hamad, Muharraq, Orlando, and Port Louis
- Consulted for top brands like ABSA, Nedbank, Pam Golding Properties, The Foschini Group, Bidvest Bank, Vodacom, Virgin Active, JEEP, King Price, and Renault
- Founded and sold Purple Cow, one of South Africa’s leading digital agencies, to Yellow Pages in 2012
- Served as CEO of Independent Online (IOL), launching 11 major newspaper titles into the digital space
- Voted Top Speaker at 15 Sales & Marketing Conferences across Southern Africa
- Delivered keynote talks at high-impact events in countries like Botswana, Rwanda, and Kenya
- Founder of the School of Entrepreneurship, REAP Academy & the P13 MBA (Marketing Business Accelerator) Programme
International Judge
In 2022, 2023 and 2024, Leon was invited to be a judge in The Africa’s Business Heroes competition, run by Jack Ma’s Foundation (Billionaire Jack Ma, Founder of Alibaba).
See How Other Entrepreneurs Are Growing Their Businesses
Featured Case Study
Jamal Ismail, Medrisk
“Meet Leon Lategan, the true founder of Medrisk…
“About eight years ago, I was working as a general insurance broker, offering everything from life cover and medical aids to short-term insurance. It was a challenging period, filled with uncertainty and a lack of direction.
“Then, I met Leon Lategan – Coach and Creator of Entrepreneurs, who would transform my business and my life. During a marketing course with Leon, he gave me a piece of advice that changed everything: stop being a jack of all trades and specialize in one area.
“Changing my LinkedIn profile to reflect my new focus on medical malpractice insurance felt awkward and uncomfortable at first. Despite my newfound passion, I wasn’t entirely at ease with this shift. But Leon’s push in the right direction was exactly what I needed.
“Today, I’m proud to say that I am the CEO and founder of Medrisk, one of the leading medical malpractice insurance brokers in the country. The transition from a generalist to a specialist has been incredibly rewarding. I now deeply understand my audience and their unique challenges.
“I remember those dreaded days when I reluctantly gave advice on retirement annuities just to make ends meet, even though I absolutely hated it. Now, I’m doing what I love, specializing in an area that excites me every day.
“A lot of credit goes to Leon for guiding me towards specialization. His wisdom set me on a path to success, and for that, I am eternally grateful.
“To anyone feeling stuck or unsure about their career path: take the leap and follow your passion. It might feel uncomfortable at first, but it could lead you to a place you never imagined possible. Keep pushing forward, and trust in the journey.”
Case Study
Hilton Mubengo, The Paint Boys
From R4,000 a Month to R100,000 a Month: A Painter's Transformation
“Before I meet with Leon, I was a poor person struggling to get work & I was earning not more than R4 000 per month and it was very difficult for me to put proper food on the table but now there is a big change in my life. Since he started to help me with my business I manage to buy 2 expensive vehicles and work is not a problem anymore. I have made about R100 000 per month for the last 3 months. I don’t even know how can I thank him he is such a good person with a good heart.”
Case Study
Alan Keet, Nomad Drilling
10X Return on Investment: Refining Marketing for Explosive Growth
“Since meeting Leon and spending a few hours consulting with him, we’ve had a phenomenal return on our investment. Our costs since the engagement, which really was about focusing our attention on refining our website, our marketing and our customer journey, have been approximately R70k (over 6 months) and we’ve had direct conversions of approximately 10 times that!”
Case Study
John Kidger, Farmyard Organics
More Leads in 3 Months Than the Past 7 Years: Website Revenue Skyrockets
Case Study
Kinlock le Roux, Botshop
Bounce Rate Plummeted, Sales Soared 433%: One Simple Change
Case Study
Karen Donkin, iGO Travel
Conversion Rates Increased 333%: Sales Consultants Achieve Best-Ever Months
Case Study
Patricia Haag, Powerlounge
Turnover increased by 445% in only 4 weeks
214 5-star Google Reviews from Entrepreneurs across 52 Countries
Here's Everything You Get When You Enroll in the
P13 MBA
The P13 MBA programme begins on Tuesday, 7 July at 19:00 pm.
24 training sessions, hosted live on Zoom, followed by Q&A.
Hosted every Tuesday evening from 19:00 pm to 20:00 pm.
What You Get with the P13 MBA
(Value: R35,820)
The Complete P13 Growth System
A step-by-step blueprint, designed specifically for established businesses, to achieve consistent, predictable revenue growth. You’ll master the 13 core principles of marketing and business acceleration.
Live Weekly Training Sessions
24/7 Access to All Session Recordings
Learn at your own pace, on your own schedule. Never miss a session, and review the material as often as you need.
Exclusive Tools (e.g. Goal Setting, Time Management)
You’ll get access to a set of practical tools designed to help you stay focused, organised, and on track. From goal-setting frameworks that keep you moving forward, to time management systems that free up your day for what matters most — these tools are there to help you work smarter, hit your targets, and see real results faster.
But that's not all...
Because we want to make absolutely sure that you have everything you need to succeed, you’re also getting this incredibly valuable bonus when you enroll in the P13 MBA today.
Bonus
The Landing Page Launchpad
(Value: R14,000)
Stop Struggling with Website Design
Imagine having professionally designed, mini-websites (landing pages) ready to go, right now. No more tech headaches, no more expensive developers. Just customise these proven templates with your offer, and you’re ready to start generating leads and sales.
These aren’t just any landing pages; they’re built using the exact same principles that Leon uses to generate millions in revenue for his clients. They’re designed to convert.
What you would be able to do:
- Save thousands of Rands on website development.
- Launch targeted campaigns immediately.
- Test different offers and markets with ease.
- Generate qualified leads and sales.
- No technical skills required – easy to customise.
- Based on proven conversion optimisation principles.
Bonus #2
AI-Powered Success Acceleration Suite
(Value: R5,700)
We’re committed to giving you every advantage in your journey to transform your business. That’s why we’ve partnered with MeclabsAI, the world leader in science-backed, AI-powered business optimisation solutions, to offer you an exclusive bonus: 3 full months of unlimited, free access to their cutting-edge suite of AI experts and apps.
This isn’t just any AI. This is different. This powerful toolkit is built on a patented marketing methodology and backed by scientifically validated data. It’s like having a team of expert PhD-level consultants working for you, 24/7, free of charge!
Imagine being able to:
- Instantly generate high-converting marketing copy: Stop struggling with writer’s block. Get compelling headlines, email subject lines, social media posts, and landing page copy in minutes.
- Develop laser-focused marketing strategies: Get expert guidance on targeting your ideal customers/clients, crafting your value proposition, and choosing the most effective channels.
- Optimise your conversion rates: Uncover hidden opportunities to improve your website, landing pages, and sales funnels.
- Create detailed project plans: Break down complex tasks into manageable steps and stay on track to achieve your goals.
- Solve your toughest business problems: Get instant insights and recommendations from AI-powered experts in problem solving.
- Develop winning content strategies: Create engaging content that attracts your ideal clients and positions you as an authority.
- Craft irresistible email marketing campaigns: Write emails that get opened, read, and clicked.
- Conduct in-depth market research: Uncover hidden trends, identify your competitors’ strengths and weaknesses, and find untapped opportunities.
- Refine your value proposition: Get expert feedback and suggestions to make your offer even more compelling.
- And so much more…