NEW!

The School of Entrepreneurship

P13 MBA Bursary Programme

We are excited to announce that applications for the School of Entrepreneurship P13 MBA Bursary Programme are now open. We invite current business owners and entrepreneurs to apply for 1 out of 50 bursaries which covers 100% of the enrolment fee.

The P13 MBA programme begins on March 27th, 2025, at 7 pm.

36 training sessions, hosted live on Zoom, followed by Q&A, every Thursday at 7 pm until 5 Dec.

Apply Now

Applications open 24th Feb and close on 20 March at 5 pm

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Apply for your bursary

How to apply

Step 1

Understand the requirements

You need to meet specific criteria to receive a bursary. We will ask you a few questions to determine if you are eligible. Once we have reviewed your answers, you will be informed whether or not your application was successful.

Step 2

Complete the form below

Enter your details below to start the bursary application process:

Name(Required)
Terms & Conditions(Required)
Marketing Consent(Required)
Data Processing Permission(Required)

Want to know more about this bursary? Please see below...

Introducing the

P13 MBA

Your Blueprint for Predictable Growth Powered by the P13 Growth System

The P13 MBA isn’t just another online course; it’s a complete business transformation programme. It’s your blueprint for predictable growth, powered by the P13 Growth System.

Developed over 30+ years of working with South African and international businesses, the P13 MBA provides a step-by-step blueprint – the P13 Growth System – plus the practical tools, including optimised mini-websites (landing pages) and cutting-edge AI, to make it happen. This powerful system is exclusively available as part of the P13 MBA Programme.

Most marketing courses leave you with a pile of notes and a feeling of overwhelm. The P13 MBA is different. We’re obsessed with results, and that means focusing on the three things that actually make a difference: Implementation, Motivation, and Accountability. We don’t just give you the information; we provide the structure, the support, and the push you need to finally see real, measurable growth.

How the P13 Growth System Transforms Your Business

Here’s how the P13 MBA programme will directly impact your bottom line. You will be equipped with the P13 Growth System, a tried and tested framework of 13 principles, that you will implement to enhance your business.
1. Philosophy (Attitude & Mindset)

We’ll help you shift your mindset from reactive to proactive. You’ll learn how to overcome imposter syndrome, limiting beliefs, embrace a growth-mindset, and develop the unshakable confidence you need to succeed, even when facing challenges like load shedding and economic uncertainty.

Transform yourself into the recognized authority in your niche. We’ll help you craft a compelling personal and company brand that attracts your ideal customers/clients and clearly differentiates you from the competition.
You’ll define your business vision, set SMART goals, and create a clear, actionable roadmap to achieve them. No more feeling lost or overwhelmed – just focused, strategic action.

Learn how to craft a Value Proposition that attracts your ideal clients and converts them into paying customers. You’ll master the art of communicating your unique value and making your offer irresistible by answering the one question every prospect asks: “Why must I buy from you, rather than your competitors?“

You’ll learn how to package, name, and present your offering in a way that maximises its perceived value and attracts your ideal customers/clients.
You’ll gain a deep understanding of your ideal client’s biggest challenges and hidden desires, allowing you to create marketing that truly resonates.
No more wasting time and money on the wrong people. You’ll learn how to precisely target your ideal customers/clients and attract qualified leads.
Master the psychology of pricing and discover how to set prices that maximise your profits and your perceived value. We’ll cover proven strategies like anchoring and bundling.
We’ll help you identify the most effective marketing channels to reach your ideal customers/clients – from Facebook and Google to LinkedIn and more.
You’ll learn how to craft magnetic marketing messages that grab attention, build trust, and drive conversions. We’ll show you how to write headlines that hook, body copy that persuades, and calls to action that get results.
You’ll learn how to measure the key metrics that matter most to your business, so you can make data-driven decisions and continuously optimise your campaigns for maximum ROI.
You’ll discover how to build powerful relationships with your customers/clients, your partners, and your community, turning them into raving fans and referral sources.
This is where it all comes together. You’ll develop a comprehensive, actionable marketing plan that’s tailored to your specific business, your goals, and your ideal customers/clients. This is your blueprint for consistent, predictable growth.

What you get with this bursary

So, are you ready to stop guessing with your marketing and start seeing predictable results? Are you ready to finally break through that sales slump and achieve the growth you deserve? 

Key Programme Details

The P13 MBA programme begins on March 27th, 2025, at 7 pm.

36 training sessions, hosted live on Zoom, followed by Q&A, every Thursday at 7 pm.

What You Get with the P13 MBA

(Value: R35,820)

The Complete P13 Growth System

A step-by-step blueprint, designed specifically for established businesses, to achieve consistent, predictable revenue growth. You’ll master the 13 core principles of marketing and business acceleration.

36 Live Weekly Training Sessions

Attend hour-long, interactive training sessions and get your specific questions answered. Benefit from Leon’s years of experience and get personalised guidance for your business.

Bi-Weekly Action Accelerator Sessions

Stay on track and crush your P13 MBA goals with our 30-minute productivity sessions focused on Implementation, Motivation, and Accountability. Get the support and fire you need to turn knowledge into action.

The Digital Marketing Masters Series

Knowing the system is crucial, but having the skills to drive targeted traffic is just as important. That’s why we’re including exclusive training sessions with subject matter specialists on Facebook Ads and Google Ads, among others. You’ll learn how to run effective campaigns that reach your ideal customers/clients and maximise your ROI.

24/7 Access to All Session Recordings

Learn at your own pace, on your own schedule. Never miss a session, and review the material as often as you need.

Exclusive Online Training Platform Access

Get all the course materials, templates, resources, and tools in one central location, making it easy to stay organised and implement what you learn.

But that's not all...

Because we want to make absolutely sure that you have everything you need to succeed, you’re also getting two incredibly valuable bonuses with the P13 MBA.

Bonus #1

The Landing Page Launchpad

(Value: R14,000)

Stop Struggling with Website Design – Get 6 Optimised Mini-Websites!

Imagine having six professionally designed, mini-websites (landing pages) ready to go, right now. No more tech headaches, no more expensive developers. Just customise these proven templates with your offer, and you’re ready to start generating leads and sales.

These aren’t just any landing pages; they’re built using the exact same principles that Leon uses to generate millions in revenue for his clients. They’re designed to convert.

  • Save thousands of Rands on website development.
  • Launch targeted campaigns immediately.
  • Test different offers and markets with ease.
  • Generate qualified leads and sales.
  • No technical skills required – easy to customise.
  • Based on proven conversion optimisation principles.

Bonus #2

AI-Powered Success Acceleration Suite

(Value: R5,700)

We’re committed to giving you every advantage in your journey to transform your business. That’s why we’ve partnered with MeclabsAI, the world leader in science-backed, AI-powered business optimisation solutions, to offer you an exclusive bonus: 3 full months of unlimited, free access to their cutting-edge suite of AI experts and apps.

This isn’t just any AI. This is different. This powerful toolkit is built on a patented marketing methodology and backed by scientifically validated data. It’s like having a team of expert PhD-level consultants working for you, 24/7, free of charge!

  • Instantly generate high-converting marketing copy: Stop struggling with writer’s block. Get compelling headlines, email subject lines, social media posts, and landing page copy in minutes.
  • Develop laser-focused marketing strategies: Get expert guidance on targeting your ideal customers/clients, crafting your value proposition, and choosing the most effective channels.
  • Optimise your conversion rates: Uncover hidden opportunities to improve your website, landing pages, and sales funnels.
  • Create detailed project plans: Break down complex tasks into manageable steps and stay on track to achieve your goals.
  • Solve your toughest business problems: Get instant insights and recommendations from AI-powered experts in problem solving.
  • Develop winning content strategies: Create engaging content that attracts your ideal clients and positions you as an authority.
  • Craft irresistible email marketing campaigns: Write emails that get opened, read, and clicked.
  • Conduct in-depth market research: Uncover hidden trends, identify your competitors’ strengths and weaknesses, and find untapped opportunities.
  • Refine your value proposition: Get expert feedback and suggestions to make your offer even more compelling.
  • And so much more…

About Leon Lategan

Conversion Optimisation Specialist, Cialdini Certified Ethical Influence Practitioner, and Global Speaker

Leon isn’t your typical “marketing guru.” He’s a university dropout who failed his way to success. After spending four years (and his father’s money) on a business science degree he didn’t complete, Leon discovered his true passion: results. He then immersed himself in the world of marketing, learning through trial and error, and ultimately becoming South Africa’s #1 Conversion Optimisation Specialist.

With over 30 years of entrepreneurial experience, Leon isn’t a theorist, he’s a practitioner who has helped hundreds of businesses generate hundreds of millions in revenue.

  • Trained and coached over 50,000 entrepreneurs, business owners, and professionals through live events and online platforms like the REAL Success Summit during COVID, with the likes of Deepak Chopra, Jack Cranfield, Les Brown, Daymond John, Dr Demartini and others.
  • Worked with millionaire dollar entrepreneurs in 21 cities worldwide, including Nairobi, Cairo, Amman, Hamad, Muharraq, Orlando, and Port Louis
  • Consulted for top brands like ABSA, Nedbank, Pam Golding Properties, The Foschini Group, Bidvest Bank, Vodacom, Virgin Active, JEEP, King Price, and Renault
  • Founded and sold Purple Cow, one of South Africa’s leading digital agencies, to Yellow Pages in 2012
  • Served as CEO of Independent Online (IOL), launching 11 major newspaper titles into the digital space
  • Voted Top Speaker at 15 Sales & Marketing Conferences across Southern Africa
  • Delivered keynote talks at high-impact events in countries like Botswana, Rwanda, and Kenya
  • Founder of the School of Entrepreneurship, REAP Academy and the P13 MBA (Marketing Business Accelerator) Programme

Amman, Jordan

Cairo, Egypt

Cape Town, South Africa

Gaborone, Botswana

Hamad, Qatar

Johannesburg, South Africa

Kigali, Rwanda

Nairobi, Kenya

Port Louis, Mauritius

Muharraq, Bahrain

Orlando, USA

International Judge

In 2022, 2023 and 2024, Leon was invited to be a judge in The Africa’s Business Heroes competition, run by Jack Ma’s Foundation (Billionaire Jack Ma, Founder of Alibaba).

Leon's Passion

Leon’s passion is helping established entrepreneurs like you break through growth plateaus and achieve predictable, sustainable success. He brings a no-BS, practical approach to marketing, focusing on results, not just theory.

See How Other Entrepreneurs Are Growing Their Businesses

Featured Case Study

Jamal Ismail, Medrisk

“Meet Leon Lategan, the true founder of Medrisk…

“About eight years ago, I was working as a general insurance broker, offering everything from life cover and medical aids to short-term insurance. It was a challenging period, filled with uncertainty and a lack of direction.

“Then, I met Leon Lategan – Coach and Creator of Entrepreneurs, who would transform my business and my life. During a marketing course with Leon, he gave me a piece of advice that changed everything: stop being a jack of all trades and specialize in one area.

“Changing my LinkedIn profile to reflect my new focus on medical malpractice insurance felt awkward and uncomfortable at first. Despite my newfound passion, I wasn’t entirely at ease with this shift. But Leon’s push in the right direction was exactly what I needed.

“Today, I’m proud to say that I am the CEO and founder of Medrisk, one of the leading medical malpractice insurance brokers in the country. The transition from a generalist to a specialist has been incredibly rewarding. I now deeply understand my audience and their unique challenges.

“I remember those dreaded days when I reluctantly gave advice on retirement annuities just to make ends meet, even though I absolutely hated it. Now, I’m doing what I love, specializing in an area that excites me every day.

“A lot of credit goes to Leon for guiding me towards specialization. His wisdom set me on a path to success, and for that, I am eternally grateful.

“To anyone feeling stuck or unsure about their career path: take the leap and follow your passion. It might feel uncomfortable at first, but it could lead you to a place you never imagined possible. Keep pushing forward, and trust in the journey.”

Case Study

Hilton Mubengo, The Paint Boys

From R4,000 a Month to R100,000 a Month: A Painter's Transformation

“Before I meet with Leon, I was a poor person struggling to get work & I was earning not more than R4 000 per month and it was very difficult for me to put proper food on the table but now there is a big change in my life. Since he started to help me with my business I manage to buy 2 expensive vehicles and work is not a problem anymore. I have made about R100 000 per month for the last 3 months. I don’t even know how can I thank him he is such a good person with a good heart.”

Case Study

Alan Keet, Nomad Drilling

10X Return on Investment: Refining Marketing for Explosive Growth

“Since meeting Leon and spending a few hours consulting with him, we’ve had a phenomenal return on our investment. Our costs since the engagement, which really was about focusing our attention on refining our website, our marketing and our customer journey, have been approximately R70k (over 6 months) and we’ve had direct conversions of approximately 10 times that!”

Case Study

John Kidger, Farmyard Organics

More Leads in 3 Months Than the Past 7 Years: Website Revenue Skyrockets

“I have received more leads in the past 3 months than the past 7 years and by implementing only one thing I learnt on the course, I have had at least 12 direct sales from the website, totalling over R100k! My total website revenue since opening my business in 2008 is about R80k! The course is very practical and the tips really help with conversion. Thanks so much Leon. I highly recommend this course.”

Case Study

Kinlock le Roux, Botshop

Bounce Rate Plummeted, Sales Soared 433%: One Simple Change

“Thought I will give you an update after implementing what I learned from Leon. Bounce rate after implementing what I Learnt in his webinars fell from 54% to 10.2%! Then the sales. I previously I sold on average 3 kits per week (R3000), I now sell 4 kits per week (R16000) and I only started, that is about an 433% increase in sales. There are many other stats and they all increased as well.”

Case Study

Karen Donkin, iGO Travel

Conversion Rates Increased 333%: Sales Consultants Achieve Best-Ever Months

“We used Leon to assist us with our online marketing strategy to increase our leads and sales conversions. After our first 3 months of implementing his suggestions our conversion rates increased from 3% to 13% (a 333% increase). In the 2nd month all the sales consultants hit their sales targets & had their best sales months ever.”

Case Study

Patricia Haag, Powerlounge

Turnover increased by 445% in only 4 weeks

“In only one month we increased our turnover by 445%. This amounts to more revenue than our previous one year of business, in only 4 weeks! We regret we didn’t engage with him earlier.”

P13 MBA Google Reviews from Entrepreneurs across 52 Countries

Marianne Hölscher
06:19 07 Dec 21
Fantastic course. Content top value for money. Leon is a great teacher, takes no nonsense; if you don't do the work you can't expect his course to perform magic. But do the work and one will be rewarded. Thanks Leon.
Cheryl Anker
15:34 26 Nov 21
It has been great being involved in the weekly webinar with Leon. The course is very interesting. A lot to learn and Leon is clear and concise.He is always enjoyable too.He answers your questions directly which is greatly appreciated. He has a wonderful sense of humor whi dry humor too.My clients can always count on my energy and humor and we spend hours over time preparing for the races I direct for them. Thank you Leon.Cheryl Anker , Off N Running Tours
HARSHEILA BHAGA
13:28 26 Nov 21
Thank you Leon for an amazing course. If you wanna learn step by step, ‘how to’ for your business, this is the place. Such great value. Hope to implement so much still, till my year access to this course is up. Incredible insights & growth for me already this year. Many thanks.
Jane Frey
19:07 25 Nov 21
Leon Lategan's P13MBA program is packed with information and knowledge for business development and step-wise expansion with the support and mentoring that takes you to the next step. The clarity and direction is engaging and highly motivational.
Joanne McGinn
18:47 31 May 21
I absolutely LOVE Leon's approach to marketing. He is incredibly knowledgeable - so much of what I learn through his P13 training blows my mind. It's taken me from being clueless and trying to figure things out to having clarity and confidence to move my business forward in the most effective way.I can't recommend Leon and his marketing approach enough - it's no BS, easy to understand, easy to apply, plus there are a lot of laughs along the way. If you choose to work with Leon and apply his knowledge, you WILL grow your business!
Marci LaBelle
16:40 13 May 21
Are you looking for a No-BS marketing EXPERT to teach you business-changing skills, who genuinely wants to help YOU SUCCEED?LEON IS YOUR GUY!I joined Leon's P13 MBA course after attending the REAL Entrepreneur Intensive and have been nothing short of amazed!  Leon is a HIGHLY knowledgeable leader in his field and very thorough in explaining marketing concepts.  As a coach he is not afraid to give honest feedback and I appreciate his candid and direct approach.  He genuinely cares about his students and wants to help entrepreneurs succeed!  I have gotten so much more value out of this than what I ever could have imagined.  I will absolutely be continuing to work with him.  5 Stars all around!
Diane Hemmings
14:59 16 Feb 21
I am presently enrolled in Leon's P13 MBA course and am so happy withall I am learning! Leon is an inspiring teacher who expects us to be totally committed to our task of creating an exceptional landing page. His style is very practical, which I love. He requires us to focus on clarity and in so doing look deep within ourselves to discover why we are doing what we are doing. There is a lot of work, but I have had many breakthrough moments and am thrilled with taking my dream to the next level! Thank you so much, Leon!
Edmond Tambe Nkongho
16:52 30 Aug 20
Leon is an inspired leader and tutor who has a very unique way of presenting his stuff, such that his students get compelled and inspired by his message. In the last 3 months that I have been following his course, P13 MBA 3 , I have developed some wonderful business insights that I did not have before the course. The perceived value of this course is far higher than the perceived cost. I will highly recommend the course to any starting entrepreneur.
See more reviews

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