Coming to a city close to you
Right Now, You’re One of Many… Here’s How to Become the One They Choose First
A hands-on workshop for local service businesses that want more enquiries, easier sales, and customers choosing them before comparing quotes.
If you’re being compared on price, losing work to competitors, or relying on inconsistent referrals… this is exactly what this workshop fixes.
You’ll leave with your Local Dominance Factor, including:
- Your “Choose-Me-First” Position: One clear reason customers pick you before anyone else
- Your Competitor Contrast Advantage: 3–5 differences that make price comparisons irrelevant
- Your Non-Salesy Conversion Message: Exact wording you can use to win more jobs without pushing
So instead of chasing work… you start attracting it.
Presented By Leon Lategan: Conversion strategist | 1,000+ professionals coached | 11,000+ surveyed across South Africa
Get Your Ticket
1 Ticket
R295 per ticket
2 Tickets
R245 per ticket
3 Tickets
R195 per ticket
Who this is for
This workshop is for local service businesses that rely on enquiries, quotes, or bookings.
- Home services (plumbing, electrical, solar, renovations)
- Professional services (finance, legal, consulting)
- Health & wellness (physio, beauty, fitness)
- Automotive & trade services
If you rely on enquiries, quotes, bookings, or consultations — this is for you.
What to expect
If you’re a business owner in Hermanus, read this.
How much work are you losing simply because you didn’t respond fast enough?
Missed calls. Late quotes. No follow-up.
That’s where most jobs are lost.
You don’t need more posts, a better logo, or another marketing trick.
You need a system that actually captures the work coming your way.
This workshop is for business owners who:
- Have a solid service but inconsistent work
- Get enquiries but don’t convert enough of them
- Are tired of guessing what’s working
We’re also launching Charlie & Co. Business Referral Network — built to connect you with real clients and make sure nothing slips through the cracks.
Only 3 providers per business category.
If you’re serious about getting more work, get your ticket now.
What you should know
- Arrival is at 08:30 am for registration, then we start at 09:00 am
- The workshop finishes by latest 12:00 pm
- A coffee break will be given mid-morning
- Bring a laptop, tablet, or pen & paper for the practical exercises
- Wi-Fi will be available at the venue
Your Speaker
Leon Lategan
Conversion Optimisation Specialist, Cialdini Certified Ethical Influence Practitioner, and Global Speaker
Leon isn't your typical "marketing guru." He's a university dropout who failed his way to success. After spending four years (and his father's money) on a business science degree he didn't complete, Leon discovered his true passion: results. He then immersed himself in the world of marketing, learning through trial and error, and ultimately becoming South Africa's #1 Conversion Optimisation Specialist.
With over 30 years of entrepreneurial experience, Leon isn’t a theorist; he's a practitioner who has helped hundreds of businesses generate hundreds of millions in revenue.
- Trained and coached over 50,000 entrepreneurs, business owners, and professionals through live events and online platforms like the REAL Success Summit during COVID, with the likes of Deepak Chopra, Jack Cranfield, Les Brown, Daymond John, Dr Demartini and others.
- Worked with millionaire dollar entrepreneurs in 21 cities worldwide, including Nairobi, Cairo, Amman, Hamad, Muharraq, Orlando, and Port Louis
- Consulted for top brands like ABSA, Nedbank, Pam Golding Properties, The Foschini Group, Bidvest Bank, Vodacom, Virgin Active, JEEP, King Price, and Renault
- Founded and sold Purple Cow, one of South Africa’s leading digital agencies, to Yellow Pages in 2012
- Served as CEO of Independent Online (IOL), launching 11 major newspaper titles into the digital space
- Voted Top Speaker at 15 Sales & Marketing Conferences across Southern Africa
- Delivered keynote talks at high-impact events in countries like Botswana, Rwanda, and Kenya
- Founder of the School of Entrepreneurship, REAP Academy and the P13 MBA (Marketing Business Accelerator) Programme
International Judge
In 2022, 2023 and 2024, Leon was invited to be a judge in The Africa's Business Heroes competition, run by Jack Ma's Foundation (Billionaire Jack Ma, Founder of Alibaba).
See How Other Entrepreneurs Are Growing Their Businesses
Featured Case Study
Jamal Ismail, Medrisk
“Meet Leon Lategan, the true founder of Medrisk…
“About eight years ago, I was working as a general insurance broker, offering everything from life cover and medical aids to short-term insurance. It was a challenging period, filled with uncertainty and a lack of direction.
“Then, I met Leon Lategan - Coach and Creator of Entrepreneurs, who would transform my business and my life. During a marketing course with Leon, he gave me a piece of advice that changed everything: stop being a jack of all trades and specialize in one area.
“Changing my LinkedIn profile to reflect my new focus on medical malpractice insurance felt awkward and uncomfortable at first. Despite my newfound passion, I wasn't entirely at ease with this shift. But Leon's push in the right direction was exactly what I needed.
“Today, I’m proud to say that I am the CEO and founder of Medrisk, one of the leading medical malpractice insurance brokers in the country. The transition from a generalist to a specialist has been incredibly rewarding. I now deeply understand my audience and their unique challenges.
“I remember those dreaded days when I reluctantly gave advice on retirement annuities just to make ends meet, even though I absolutely hated it. Now, I'm doing what I love, specializing in an area that excites me every day.
“A lot of credit goes to Leon for guiding me towards specialization. His wisdom set me on a path to success, and for that, I am eternally grateful.
“To anyone feeling stuck or unsure about their career path: take the leap and follow your passion. It might feel uncomfortable at first, but it could lead you to a place you never imagined possible. Keep pushing forward, and trust in the journey.”
Case Study
Hilton Mubengo, The Paint Boys
From R4,000 a Month to R100,000 a Month: A Painter's Transformation
“Before I meet with Leon, I was a poor person struggling to get work & I was earning not more than R4 000 per month and it was very difficult for me to put proper food on the table but now there is a big change in my life. Since he started to help me with my business I manage to buy 2 expensive vehicles and work is not a problem anymore. I have made about R100 000 per month for the last 3 months. I don't even know how can I thank him he is such a good person with a good heart.”
Case Study
Alan Keet, Nomad Drilling
10X Return on Investment: Refining Marketing for Explosive Growth
“Since meeting Leon and spending a few hours consulting with him, we’ve had a phenomenal return on our investment. Our costs since the engagement, which really was about focusing our attention on refining our website, our marketing and our customer journey, have been approximately R70k (over 6 months) and we’ve had direct conversions of approximately 10 times that!”
Case Study
John Kidger, Farmyard Organics
More Leads in 3 Months Than the Past 7 Years: Website Revenue Skyrockets
"I have received more leads in the past 3 months than the past 7 years and by implementing only one thing I learnt on the course, I have had at least 12 direct sales from the website, totalling over R100k! My total website revenue since opening my business in 2008 is about R80k! The course is very practical and the tips really help with conversion. Thanks so much Leon. I highly recommend this course."
Case Study
Kinlock le Roux, Botshop
Bounce Rate Plummeted, Sales Soared 433%: One Simple Change
“Thought I will give you an update after implementing what I learned from Leon. Bounce rate after implementing what I Learnt in his webinars fell from 54% to 10.2%! Then the sales. I previously I sold on average 3 kits per week (R3000), I now sell 4 kits per week (R16000) and I only started, that is about an 433% increase in sales. There are many other stats and they all increased as well.”
Case Study
Karen Donkin, iGO Travel
Conversion Rates Increased 333%: Sales Consultants Achieve Best-Ever Months
“We used Leon to assist us with our online marketing strategy to increase our leads and sales conversions. After our first 3 months of implementing his suggestions our conversion rates increased from 3% to 13% (a 333% increase). In the 2nd month all the sales consultants hit their sales targets & had their best sales months ever.”
Case Study
Patricia Haag, Powerlounge
Turnover increased by 445% in only 4 weeks
"In only one month we increased our turnover by 445%. This amounts to more revenue than our previous one year of business, in only 4 weeks! We regret we didn’t engage with him earlier."
Google Reviews from Entrepreneurs across 52 Countries
Eckard Kok
18:00 31 Mar 26
Before I started the P13 MBA experience, I was not really sure on how to actually run my business, let alone grow it in order to sustain it and to become profitable. The things that Leon has taught is to the point on practicality and things that actually work as it is based from not only his experience but from other business owners he has helped and that alone means a lot to me as it is not only book knowledge. My mindset on how to do things in the right way as shifted completely and in being part of this P13 MBA experience has given me confidence in knowing I am moving in the right direction with clarity. The one best thing about Leon's coaching is that he gets right to the point and objective of what needs to be achieved so that as a business owner you know what is expected and what the outcome can be. Leon has so much to offer business owners, all you have to do is take his hand and walk a road with him to your greater success. I would recommend Leon to anyone struggling in business or wanting to start a business.
RARA AVIS Freight and Logistics
13:54 31 Mar 26
Brilliant to reconnect with the skills i had forgotten and to learn about the e presence tools available. Looking forward to the follow up sessions
Guylain Panzu
11:00 31 Mar 26
Great coaching experience with unmatched results... Thanks Leon. I will continue applying these learning year in year out!
Ilaria Semprini-Sara
09:36 31 Mar 26
I learned a lot on this course, and wished I had done more research before diving into opening a new business in an area I didn't know well enough as well as not being able to dedicate my full attention to the business. I don't think I would have been able to admit that to myself "out loud" without this course. I really enjoyed all the incredible applications, how to market yourself, how to use words to sell one's self/business properly. I appreciated all the learning and the accountability. Implement what you are being taught and you will do well! Thank you to Leon and the Team!
Kim van der Merwe
09:02 31 Mar 26
I would highly recommend Leon's 6 month coaching. You may have the qualifications and the business experience, but this coaching course forces you to do some self & business reflection / introspection and makes you analyse your business and conduct deep dives to see where you can improve. It has truly been beneficial and paid off as I have applied the lessons and done the work (on my business). Really affordable and worth the time and investment and Leon's easy and relatable coaching style together with the many practical business examples, are so worth it.
Debra Firehart Dimension Design
16:00 11 Dec 25
I found Leon's P13 course to be well paced and structured. The fact that it was spread over almost a year, gave good time to absorb and implement each step. Leon is a great teacher and is certainly knowledgeable in his field and marketing / business expertise. Also the fees were affordable to be spread over this amount of time, instead of a big lump sum. I would recommend this course to anyone wanting to improve all aspects of their business, marketing and increase their income.
Simphiwe Ntlantsana
07:42 11 Dec 25
This programme was a a good deal for me, managed to become a better businessperson, managing my business and implementing my business goals and strategies, coupled with a strong and a clear vision. I enjoyed most the marketing strategies, landing page creation (although it is a challenge and a work in progress for me, will work on it till I get it right and finalise in the first term of 2026). Leon and his team of experts were awesome and through this intervention, I was revitalized, motivated and really focused, as a result, managed to get one long term client, managed to get at least one big sale, and some smaller sales were achieved in the process. I am going to be more focused as from 2026, drive more sales, and create a network that will be strong and be able to assist in sustaining my business. Thank you very much to you Leon, your team of experts, the sponsors of this programme, and everyone who made it possible for me and my classmates, I would strongly recommend it to my network and wish you all the best in future.
Bradley Ramrattan
07:39 11 Dec 25
P13 MBA Testimonial
The P13 MBA completely transformed the way I work, lead, and grow. I gained a clear and purposeful vision, mastered my time through effective time blocking and boxing, and finally built a predictable sales formula that increased my income. The branding work helped me articulate my value with confidence — both personally and in business.
Leon is an exceptional coach. He pushes you with clarity, honesty, and strategy, helping you break through barriers you didn’t even know you had. I’m leaving P13 more focused, more disciplined, and operating at a higher level than ever before.
One of the best investments I’ve made for my life and business.
The P13 MBA completely transformed the way I work, lead, and grow. I gained a clear and purposeful vision, mastered my time through effective time blocking and boxing, and finally built a predictable sales formula that increased my income. The branding work helped me articulate my value with confidence — both personally and in business.
Leon is an exceptional coach. He pushes you with clarity, honesty, and strategy, helping you break through barriers you didn’t even know you had. I’m leaving P13 more focused, more disciplined, and operating at a higher level than ever before.
One of the best investments I’ve made for my life and business.