Africa’s Hospitality Marketing Specialist
Using the two oldest business ‘secrets’; Marketing and Innovation, I will deliver to you, crazy revenues, purposeful employees and raving, consistent customers or don’t pay me!
Listen to what my customers have said about me:
- “330% increase in conversions”
- “sales consultants had their best sales months ever”
- “the people are raving about you”
- “impact on my business is R500 000”
- “a wake-up call on how much more we could be doing”
It’s time to become exceptional - every guest, every time
Let’s talk — click the button below
...or chat with me on Whatsapp
7 ways I can help you…based on my experience and my clients problems
1. ACQUIRE new customers
“Leon is incredibly innovative in his approach to understanding and extracting all the necessary information needed and was able to cleverly consolidate our data and provided invaluable insight into our business. He has offered sound advice on how to improve and effectively optimize our current conversions as well as assisted in further educating our team on how to increase sales and improving upon current processes. Leon’s knowledge and teachings are an absolute must for anyone wanting to know more about internet marketing, improving systems and best practices to increase performance. Highly recommend!”
Eva Bauerrichter
General Manager | Nox Rentals
★★★★★
2. INCREASE your conversion rates
‘We used Leon to assist us with our online marketing strategy to increase our leads and sales conversions. After our first 3 months of implementing his suggestions, our conversion rates increased from 3% to 13% (a 333% increase). In the 2nd month, all the sales consultants hit their sales targets & had their best sales months ever.”
Karin Donkin
Brand Manager | IGoTravel
★★★★★
3. GIVE your staff a new purpose
“I invited Leon to do a workshop with my TEAM members at the Hotel, some 200 staff members. Leon’s enthusiasm, passion and experience around customer engagement was applauded by all attending and I can happily say that his motivation in areas of where the business was struggling soon shaped results within my TEAM members. I moved across to the Protea Hotel by Marriott Saldanha Bay Hotel as General Manager, where again, I reached out to Leon to assist me with my staff. His ability to reach out to individuals from all disciplines is probably one of his biggest strengths and has a positive impact both when delivering and after.”
Jeremy Govender
General Manager | Marriott Hotels
★★★★★
4. HEIGHTEN your customer communication
“I first met Leon when he spoke at a digital marketing seminar I attended and immediately knew he could provide our business with the skill set it was lacking. Leon’s easy manner instils confidence that your business will grow and explains clearly and concisely why the changes he recommends can only but work. Regardless of his successful business background, he speaks a language which is understandable. Through his vast knowledge and understanding of websites and conversion tactics, he has a no-nonsense approach.”
Charlotte Metelerkamp
Sales and Marketing Manager, Nox Rentals
★★★★★
5. USE social media as a power channel
“Eye opening – definitely gave me something to think about. Conversions are part of what we want to achieve and what I learned here gives me ammo to brief my web designer. Thanks.”
Grant Newton
Marketing Manager - Groot Constantia
★★★★★
6. BOOST your customer retention and lifetime value
“Revisited Company name, logos, business proposition, redesigned website, created landing page, using your partners services and fundamentally adopted all suggested marketing aids. Still a disjunction between expenditure and result but am working through the process. Impact on my business R500,000 and business growth of between 10 and 15%.”
John Pearse
CEO | JP Safaris
★★★★★
7. ENJOY a professional website that actually brings you business
“Leon’s impactful learning session was a wake-up call on how much more we could be doing in our hospitality business to improve our online presence, digital marketing, and conversion rates. The technology is out there! We need the resolve to put the tools and tactics into action.”
Amit Patel
Director - Coral Beach Club Ltd
★★★★★
Words from one of the world’s best trainer’s, who has sadly left us, my friend and mentor Bill Gibson…
“You are the Optimisation Master… online and offline. Thanks for offering such great value to my guests.”
Bill Gibson, billed as Canada’s #1 Business Speaker by the Chamber of Commerce Executives of Canada and a man who has trained Tony Robbins’ sales people.
Some of my amazing hospitality clients
The industries I help…
- Hotels & Lodges
- BnB’s & Guest Houses
- Game Farms & Safari Tours
- Safari Rentals
- Travel Websites and Publications
- Wine Farms & Estates
- Car Rental & Safari Rental
- Airlines
- Limousine and Transport Rentals
- Holiday Rentals, Apartments and Villas
Some more amazing feedback
"I would recommend it to ALL! Websites aren’t just websites anymore, they are the “Shopping” window to a company. Leon has opened up a whole new world of business opportunities for the business I work for – who knows what he can do to yours?? Thank you!!!"
Heidi Cilliers
Tasting Room Manager & Marketing | Signal Gun
★★★★★
"Conversion is key to the success of any business and Leon will give you all tools and knowledge to succeed…. then it’s up to you to implement!"
Sarah Rootman
Owner Cape Voyage
★★★★★
"Excellent workshop, knowledgeable speaker. This was a very productive workshop and I will definitely implement your ideas to boost my conversions."
Salwa Birtles
Sales Executive | Lawhill Luxury Apartments
★★★★★
"Very good communication skills to get his points across. I think everybody in our company should have been attending this, it’s really an eye opener."
Al-Jerreau Davids
Travelstart
★★★★★
"Leon is one of the most entertaining speakers. He is able to transfer the rather complex technology of conversion optimization, web usability, search engine optimization and marketing in a very easy and entertaining way to the audience. He opened the eyes of the 25 portfolio members as he showed up their current websites and explained how to easily optimize them for a better conversion. Everybody understood immediately what needs to be done and it was very valuable. "
Thomas Mueller
Reservation Destination | Business Development
★★★★★
"Clear to the point, easy to approach and considered the people who don’t know. Definitely gives you perspective and understanding into the world of marketing and creating ways to ensure more traffic for your site, resulting in sales etc."
Carri-Ann Buchner
Alex Catering
★★★★★
"I invited Leon to give a presentation at the Hospitality Association of Namibia’s Annual Congress after seeing him in action at the Internet Marketing Conference held in Windhoek earlier this year. His presentation was hands down the best presentation at the Internet Marketing Conference and his presentation at the Hospitality Association of Namibia’s Congress was once again by far the best speaker. He engaged with the audience by providing a perfect balance of interaction, information and humour. He possesses an in-depth understanding of group behaviour and a very in-depth understanding of the subject matter which he conveys in a very convincing manner."
RD Nienaber
Hospitality Association of Namibia | Vice-Chairman
★★★★★
"The people are raving about you!!!!! And I also thoroughly enjoyed your presentation, Robert was right, you are a very good presenter, lively, punchy and captive."
Gitta Paetzold
Hospitality Association of Namibia | CEO
★★★★★
"For three years, I have had a website that people regarded as great but it produced no business for me – lots of pretty pictures. You took it, turned it upside down, applied your focused methodology and showed me how to produce a results oriented professional website. I am most excited and expect it to produce significant results for me going forward. It has already begun to produce revenue. I will definitely be back for me as I grow the business. Thank you."
John Pearse
JP Safaris
★★★★★
"This workshop was inspiring, motivational and very effective. Hoping to leave with one tip, I have left with many tips and tricks. A great workshop and well worthwhile. "
Karen Verhulp
EU Bike Tours | Managing Director
★★★★★
About Leon Lategan
Conversion Optimisation Specialist, Cialdini Certified Ethical Influence Practitioner, and Global Speaker
Leon isn’t your typical “marketing guru.” He’s a university dropout who failed his way to success. After spending four years (and his father’s money) on a business science degree he didn’t complete, Leon discovered his true passion: results. He then immersed himself in the world of marketing, learning through trial and error, and ultimately becoming South Africa’s #1 Conversion Optimisation Specialist.
With over 30 years of entrepreneurial experience, Leon isn’t a theorist, he’s a practitioner who has helped hundreds of businesses generate hundreds of millions in revenue.
- Trained and coached over 50,000 entrepreneurs, business owners, and professionals through live events and online platforms like the REAL Success Summit during COVID, with the likes of Deepak Chopra, Jack Cranfield, Les Brown, Daymond John, Dr Demartini and others.
- Worked with millionaire dollar entrepreneurs in 21 cities worldwide, including Nairobi, Cairo, Amman, Hamad, Muharraq, Orlando, and Port Louis
- Consulted for top brands like ABSA, Nedbank, Pam Golding Properties, The Foschini Group, Bidvest Bank, Vodacom, Virgin Active, JEEP, King Price, and Renault
- Founded and sold Purple Cow, one of South Africa’s leading digital agencies, to Yellow Pages in 2012
- Served as CEO of Independent Online (IOL), launching 11 major newspaper titles into the digital space
- Voted Top Speaker at 15 Sales & Marketing Conferences across Southern Africa
- Delivered keynote talks at high-impact events in countries like Botswana, Rwanda, and Kenya
- Founder of the School of Entrepreneurship, REAP Academy and the P13 MBA (Marketing Business Accelerator) Programme
International Judge
In 2022, 2023 and 2024, Leon was invited to be a judge in The Africa’s Business Heroes competition, run by Jack Ma’s Foundation (Billionaire Jack Ma, Founder of Alibaba).
See How Other Entrepreneurs Are Growing Their Businesses
Featured Case Study
Jamal Ismail, Medrisk
“Meet Leon Lategan, the true founder of Medrisk…
“About eight years ago, I was working as a general insurance broker, offering everything from life cover and medical aids to short-term insurance. It was a challenging period, filled with uncertainty and a lack of direction.
“Then, I met Leon Lategan – Coach and Creator of Entrepreneurs, who would transform my business and my life. During a marketing course with Leon, he gave me a piece of advice that changed everything: stop being a jack of all trades and specialize in one area.
“Changing my LinkedIn profile to reflect my new focus on medical malpractice insurance felt awkward and uncomfortable at first. Despite my newfound passion, I wasn’t entirely at ease with this shift. But Leon’s push in the right direction was exactly what I needed.
“Today, I’m proud to say that I am the CEO and founder of Medrisk, one of the leading medical malpractice insurance brokers in the country. The transition from a generalist to a specialist has been incredibly rewarding. I now deeply understand my audience and their unique challenges.
“I remember those dreaded days when I reluctantly gave advice on retirement annuities just to make ends meet, even though I absolutely hated it. Now, I’m doing what I love, specializing in an area that excites me every day.
“A lot of credit goes to Leon for guiding me towards specialization. His wisdom set me on a path to success, and for that, I am eternally grateful.
“To anyone feeling stuck or unsure about their career path: take the leap and follow your passion. It might feel uncomfortable at first, but it could lead you to a place you never imagined possible. Keep pushing forward, and trust in the journey.”
Case Study
Hilton Mubengo, The Paint Boys
From R4,000 a Month to R100,000 a Month: A Painter's Transformation
“Before I meet with Leon, I was a poor person struggling to get work & I was earning not more than R4 000 per month and it was very difficult for me to put proper food on the table but now there is a big change in my life. Since he started to help me with my business I manage to buy 2 expensive vehicles and work is not a problem anymore. I have made about R100 000 per month for the last 3 months. I don’t even know how can I thank him he is such a good person with a good heart.”
Case Study
Alan Keet, Nomad Drilling
10X Return on Investment: Refining Marketing for Explosive Growth
“Since meeting Leon and spending a few hours consulting with him, we’ve had a phenomenal return on our investment. Our costs since the engagement, which really was about focusing our attention on refining our website, our marketing and our customer journey, have been approximately R70k (over 6 months) and we’ve had direct conversions of approximately 10 times that!”
Case Study
John Kidger, Farmyard Organics
More Leads in 3 Months Than the Past 7 Years: Website Revenue Skyrockets
“I have received more leads in the past 3 months than the past 7 years and by implementing only one thing I learnt on the course, I have had at least 12 direct sales from the website, totalling over R100k! My total website revenue since opening my business in 2008 is about R80k! The course is very practical and the tips really help with conversion. Thanks so much Leon. I highly recommend this course.”
Case Study
Kinlock le Roux, Botshop
Bounce Rate Plummeted, Sales Soared 433%: One Simple Change
“Thought I will give you an update after implementing what I learned from Leon. Bounce rate after implementing what I Learnt in his webinars fell from 54% to 10.2%! Then the sales. I previously I sold on average 3 kits per week (R3000), I now sell 4 kits per week (R16000) and I only started, that is about an 433% increase in sales. There are many other stats and they all increased as well.”
Case Study
Karen Donkin, iGO Travel
Conversion Rates Increased 333%: Sales Consultants Achieve Best-Ever Months
“We used Leon to assist us with our online marketing strategy to increase our leads and sales conversions. After our first 3 months of implementing his suggestions our conversion rates increased from 3% to 13% (a 333% increase). In the 2nd month all the sales consultants hit their sales targets & had their best sales months ever.”
Case Study
Patricia Haag, Powerlounge
Turnover increased by 445% in only 4 weeks
“In only one month we increased our turnover by 445%. This amounts to more revenue than our previous one year of business, in only 4 weeks! We regret we didn’t engage with him earlier.”
P13 MBA Google Reviews from Entrepreneurs across 52 Countries
Fantastic course. Content top value for money. Leon is a great teacher, takes no nonsense; if you don't do the work you can't expect his course to perform magic. But do the work and one will be rewarded. Thanks Leon.
It has been great being involved in the weekly webinar with Leon. The course is very interesting. A lot to learn and Leon is clear and concise.He is always enjoyable too.He answers your questions directly which is greatly appreciated. He has a wonderful sense of humor whi dry humor too.My clients can always count on my energy and humor and we spend hours over time preparing for the races I direct for them. Thank you Leon.Cheryl Anker , Off N Running Tours
Thank you Leon for an amazing course. If you wanna learn step by step, ‘how to’ for your business, this is the place. Such great value. Hope to implement so much still, till my year access to this course is up. Incredible insights & growth for me already this year. Many thanks.
Leon Lategan's P13MBA program is packed with information and knowledge for business development and step-wise expansion with the support and mentoring that takes you to the next step. The clarity and direction is engaging and highly motivational.
I absolutely LOVE Leon's approach to marketing. He is incredibly knowledgeable - so much of what I learn through his P13 training blows my mind. It's taken me from being clueless and trying to figure things out to having clarity and confidence to move my business forward in the most effective way.I can't recommend Leon and his marketing approach enough - it's no BS, easy to understand, easy to apply, plus there are a lot of laughs along the way. If you choose to work with Leon and apply his knowledge, you WILL grow your business!
Are you looking for a No-BS marketing EXPERT to teach you business-changing skills, who genuinely wants to help YOU SUCCEED?LEON IS YOUR GUY!I joined Leon's P13 MBA course after attending the REAL Entrepreneur Intensive and have been nothing short of amazed! Leon is a HIGHLY knowledgeable leader in his field and very thorough in explaining marketing concepts. As a coach he is not afraid to give honest feedback and I appreciate his candid and direct approach. He genuinely cares about his students and wants to help entrepreneurs succeed! I have gotten so much more value out of this than what I ever could have imagined. I will absolutely be continuing to work with him. 5 Stars all around!
I am presently enrolled in Leon's P13 MBA course and am so happy withall I am learning! Leon is an inspiring teacher who expects us to be totally committed to our task of creating an exceptional landing page. His style is very practical, which I love. He requires us to focus on clarity and in so doing look deep within ourselves to discover why we are doing what we are doing. There is a lot of work, but I have had many breakthrough moments and am thrilled with taking my dream to the next level! Thank you so much, Leon!
Leon is an inspired leader and tutor who has a very unique way of presenting his stuff, such that his students get compelled and inspired by his message. In the last 3 months that I have been following his course, P13 MBA 3 , I have developed some wonderful business insights that I did not have before the course. The perceived value of this course is far higher than the perceived cost. I will highly recommend the course to any starting entrepreneur.
Contact Leon
It’s time to become exceptional – every guest, every time. Please complete the form below if you would like to speak to Leon, and he will get back to you shortly.