About Leon Lategan
Entrepreneur Activist, SA’s No.1 Conversion Optimisation Specialist, and Global Speaker
Leon isn’t your typical “marketing guru.” He’s a university dropout who failed his way to success. After spending four years (and his father’s money) on a business science degree he didn’t complete, Leon discovered his true passion: results. He then immersed himself in the world of marketing, learning through trial and error, and ultimately becoming South Africa’s South Africa’s #1 Conversion Optimization Specialist.
With over 30 years of entrepreneurial experience, Leon isn’t a theorist; he’s a practitioner who has helped hundreds of businesses generate hundreds of millions in revenue. He has distilled his real-world experience and proven strategies (not textbook theories) into the P13 Growth System, the core of his P13 MBA programme.
Leon has coached, trained, and spoken to over 50,000 entrepreneurs, business owners, and corporate professionals, both in South Africa and internationally , including 21 cities across Africa, the Middle East such as...
Corporate Experience
Consulted with major brands, including ABSA, Pam Golding Properties, Nedbank, The Foschini Group, Vodacom, Bidvest Bank, King Price, Virgin Active, JEEP, and Renault.
Entrepreneurial Success
Founded and successfully sold Purple Cow, one of South Africa’s top digital marketing agencies, to Yellow Pages in 2012.
Leadership Roles
Served as CEO of Independent Online (IOL), launching 11 newspaper titles online.
Recognition
Voted the top speaker at 15 Sales & Marketing Conferences in Southern Africa.
International Judge
Served in 2022 and 2023, he was invited to be a judge in The Africa’s Business Heroes competition, run by Jack Ma’s Foundation (Billionaire Jack Ma, Founder of Alibaba).
Keynote speaker
The keynote speaker at international events, including the African Youth Entrepreneur Summit in Botswana, the IMM Graduate School Graduation Ceremony in South Africa, the African Women in Leadership Conference in Rwanda, the Unleash African Economies Conference in Kenya and the Customer 360 Africa Conference in South Africa.