Leon isn’t your typical “marketing guru.” He’s a university dropout who failed his way to success. After spending four years (and his father’s money) on a business science degree he didn’t complete, Leon discovered his true passion: results. He then immersed himself in the world of marketing, learning through trial and error, and ultimately becoming South Africa’s #1 Conversion Optimisation Specialist.
With over 30 years of entrepreneurial experience, Leon isn’t a theorist; he’s a practitioner who has helped hundreds of businesses generate hundreds of millions in revenue.
In 2022, 2023 and 2024, Leon was invited to be a judge in The Africa’s Business Heroes competition, run by Jack Ma’s Foundation (Billionaire Jack Ma, Founder of Alibaba).
“Meet Leon Lategan, the true founder of Medrisk…
“About eight years ago, I was working as a general insurance broker, offering everything from life cover and medical aids to short-term insurance. It was a challenging period, filled with uncertainty and a lack of direction.
“Then, I met Leon Lategan – Coach and Creator of Entrepreneurs, who would transform my business and my life. During a marketing course with Leon, he gave me a piece of advice that changed everything: stop being a jack of all trades and specialize in one area.
“Changing my LinkedIn profile to reflect my new focus on medical malpractice insurance felt awkward and uncomfortable at first. Despite my newfound passion, I wasn’t entirely at ease with this shift. But Leon’s push in the right direction was exactly what I needed.
“Today, I’m proud to say that I am the CEO and founder of Medrisk, one of the leading medical malpractice insurance brokers in the country. The transition from a generalist to a specialist has been incredibly rewarding. I now deeply understand my audience and their unique challenges.
“I remember those dreaded days when I reluctantly gave advice on retirement annuities just to make ends meet, even though I absolutely hated it. Now, I’m doing what I love, specializing in an area that excites me every day.
“A lot of credit goes to Leon for guiding me towards specialization. His wisdom set me on a path to success, and for that, I am eternally grateful.
“To anyone feeling stuck or unsure about their career path: take the leap and follow your passion. It might feel uncomfortable at first, but it could lead you to a place you never imagined possible. Keep pushing forward, and trust in the journey.”
“Before I meet with Leon, I was a poor person struggling to get work & I was earning not more than R4 000 per month and it was very difficult for me to put proper food on the table but now there is a big change in my life. Since he started to help me with my business I manage to buy 2 expensive vehicles and work is not a problem anymore. I have made about R100 000 per month for the last 3 months. I don’t even know how can I thank him he is such a good person with a good heart.”
“Since meeting Leon and spending a few hours consulting with him, we’ve had a phenomenal return on our investment. Our costs since the engagement, which really was about focusing our attention on refining our website, our marketing and our customer journey, have been approximately R70k (over 6 months) and we’ve had direct conversions of approximately 10 times that!”